Showgirl Wigs first started back in 2015 and was founded by Australian showgirl and drag superstar, Dakota Fann’ee. From 2015 to 2019, Dakota grew the business from strength to strength. From Dakota’s humble beginnings selling only nine wigs in the first month of trade, the business rapidly grew; and by 2019 was fulfilling hundreds of orders every month…
In 2019, Dakota decided it was time for a change and decided to move on from her time as the High Priestess of synthetic hair and focus on travel and time with her family. She made the agonising decision to sell the business.
April 28, 2019 would be a day where the world of synthetic hair would be changed forever. MK & Gary took on the beast that Showgirl had become and took the business to the next level. With a keen business acumen and an eye for detail, Showgirl Wigs would once again start to grow.
By the end of 2019, Showgirl Wigs had started exporting wigs to New Zealand, Europe, South America, USA, Canada and the UK.
Throughout 2019 into 2020, we penned agreements with Mehron Makeup, Pleaser USA & Capezio to become authorised stockists of their products. We also began manufacturing, and stocking our very own false eyelash line. Then adding adhesives, hair care products and wig and hair accessories.
In early 2020, amidst the onset of a global pandemic it was becoming evident that our online business had grown so quickly that it had completely taken over our home. Sprawling our four bedroom home everywhere you looked there were boxes, shoes, wigs, parcels, deliveries or paperwork. The decision was made to move Showgirl Wigs out of the home and into our very own retail space complete with warehousing and fulfilment facilities.
Throughout the local Melbourne COVID-19 stage four lockdown, MK & Gary put together their masterpiece (complete with chandelier), and The Showgirl Shop was born!
Finally, Melbourne has their very own, one-stop shop stocking everything from wigs to shoes, tights and even trusty makeup remover!
We pride ourselves on our customer experience and strive to do everything possible to make sure you either leave our store happy, or open your parcel with a beaming smile on your face.